Andrew Morrison

Bio: Andrew Morrison is Managing Director of AM Bid Services Ltd, building the business in under 3 years to employ 7 people. Previously he led British Gas bid teams and was Business Development Director for a property services company bidding to public and private sectors.  Andrew has led teams to over £1bn in tender wins and 85% of his bids are ranked 1st or 2nd on Quality.


It can be easy to get onto the bidding conveyer belt. Stop! Take a fresh look at tactical approaches you can take to your bidding activity.

A significant part of bidding success is achieved through re-examining the strategy you are using to break down and fully understand client requirements. Development of winning bids must be based on strong, compelling content which effectively communicates complex messages and models. Techniques need constant refreshing, so join Andrew to explore:

  • Analysing your bid metrics
  • To bid… or not to bid?
  • What kind of bidder are you?
  • How to deploy strategic clarification questions
  • Current trends in bidding, eg. Brexit, social value
  • How to deal effectively with TUPE in bids
  • How and when to seek external assistance to stand the best chance of winning 


  • A refreshed perspective on bidding
  • Bidding to your strengths
  • A tactical approach to improving your win rate